The Idea Behind Pharrell’s New Louis Vuitton Fragrance Is ‘Photosynthesis’
What does Pharrell Williams smell like? Something like sunshine in a bottle — or so he would have you believe. Light is the concept behind LV Lovers, Mr. Williams’s new fragrance for Louis Vuitton, which hired him as its men’s wear creative director last year. “The idea,” Mr. Williams said in an email, “is photosynthesis.”…