When I first got my hands on an Apple Vision Pro early this year, it felt like magic. I loved the $3,500 “spatial computing” headset, even though I couldn’t really figure out what it was for. For weeks, I took it everywhere, enduring judgmental glares (or were they jealous stares?) from colleagues at the office,…
When Apple unveiled the Vision Pro virtual reality goggles last year at a technology conference, many in the audience gasped at the price: $3,500. That’s more than quadruple the cost of a new iPhone and 14 times the cost of a competing headset from Meta. The headset, which Apple has marketed as a computer, movie…
Last week, I was ushered by an Apple employee through a security gate, past a manicured lawn, down a flight of stairs and into a tastefully decorated faux living room inside the Steve Jobs Theater to get a preview of the company’s new Vision Pro headset. Like other reporters who were given early tours of…
