The Race to Stop Ozempic Muscle Loss

As drugs like Ozempic become increasingly popular for weight loss, more doctors and patients are looking for ways to counteract the muscle loss that can happen on these medications — and companies are racing to meet that demand. Luxury gyms are offering strength-training programs specifically marketed toward people taking these medications, promising to help clients…

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Food Marketing in the Ozempic Age

One day about 60 years ago, the comedian Bert Lahr put on a devil suit, held up a potato chip and uttered a phrase that would become a food-marketing milestone: “Betcha can’t eat just one.” Positioning food as deliciously addictive, as Lay’s did in its sly TV commercial, became advertising gold. In the decades that…

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