Could a $40,000 Equinox Membership Really Help You Live Longer?
On Monday, the high-end gym chain Equinox introduced a longevity program with a $40,000 annual membership fee. According to a news release, Optimize by Equinox is “designed to unlock the peaks of human potential” through personalized nutrition, sleep and fitness coaching “based on members’ unique biodata.” The program is being run in partnership with the…