Can Apple Rescue the Vision Pro?

When I first got my hands on an Apple Vision Pro early this year, it felt like magic. I loved the $3,500 “spatial computing” headset, even though I couldn’t really figure out what it was for. For weeks, I took it everywhere, enduring judgmental glares (or were they jealous stares?) from colleagues at the office,…

Read More

How Apple and Google Are Overhauling Our Phones With AI

Every year, Apple and Google announce major software updates that bring new features to our smartphones, like cosmetic overhauls to the home screen, stronger privacy protections and fun messaging tools. This year, the changes will feel more radical because the companies are focusing on reinventing our phones with artificial intelligence. At its annual software developer…

Read More

Apple Will Revamp Siri to Catch Up to Its Chatbot Competitors

Apple’s top software executives decided early last year that Siri, the company’s virtual assistant, needed a brain transplant. The decision came after the executives Craig Federighi and John Giannandrea spent weeks testing OpenAI’s new chatbot, ChatGPT. The product’s use of generative artificial intelligence, which can write poetry, create computer code and answer complex questions, made…

Read More

Apple Says Destructive iPad Ad ‘Missed the Mark’

Apple doesn’t make mistakes often and seldom apologizes, but on Thursday, its head of advertising said the company had erred in making a new iPad commercial that showed an industrial compressor flattening tools for art, music and creativity. “Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that…

Read More