A.I. Fuels a New Era of Product Placement

Product placement, one of the oldest tricks in advertisers’ toolbox, is getting an A.I. makeover. New technology has made it easier to insert digital, realistic-looking versions of soda cans and shampoo onto the tables and walls of videos on YouTube and TikTok. And a growing group of creators and advertisers is grabbing at the chance…

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Law Enforcement Braces for Flood of Child Sex Abuse Images Generated by A.I.

Law enforcement officials are bracing for an explosion of material generated by artificial intelligence that realistically depicts children being sexually exploited, deepening the challenge of identifying victims and combating such abuse. The concerns come as Meta, a primary resource for the authorities in flagging sexually explicit content, has made it tougher to track criminals by…

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Hollywood Agency Partners With Tech Start-up Over A.I. Protection

The talent agency WME announced a partnership with the technology firm Vermillio on Tuesday that it hopes will protect its clients from having their likenesses misused through artificial intelligence technology. Vermillio has created a platform, Trace ID, that could insulate WME clients from thefts of their likeness and intellectual property by using A.I. technology to…

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Microsoft, Amazon and Google Face F.T.C. Inquiry Over A.I. Deals

The Federal Trade Commission opened an inquiry on Thursday into the multibillion-dollar investments by Microsoft, Amazon and Google in the artificial intelligence start-ups OpenAI and Anthropic, broadening the regulator’s efforts to corral the power the tech giants can have over A.I. These deals have allowed the big companies to form deep ties with their smaller…

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