Youthforia’s Darkest Foundation Shade Was Criticized by Influencers. Here’s Why.

When Youthforia, a young makeup line that once received a nearly half-a-million-dollar investment from one of the celebrity investors on “Shark Tank,” released its darkest foundation yet, a collective sigh among Black women could be heard across social media. In the past, beauty brands, including many industry heavy-hitters, have fumbled products for darker skin tones,…

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Is Everything an A.S.M.R. Video Now?

A person, typically a woman, is talking gently into a microphone. She’s paying close attention to you. Perhaps she’s asking you about your day, or role-playing the part of an aesthetician or doctor or your best friend at a slumber party. Maybe she’s about to give you a facial. Or examine your eyes with a…

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