The Cool Thing to Wear to the Big Game? Something Old.

The team store: A glorified souvenir shop at stadiums and arenas, where sports fans shop for official jerseys, snapback hats and a variety of magnets and key chains. Also: rather passé. “That is very out,” said Lily Shimbashi of Sportsish, a pop-culture newsletter and podcast aimed to female sports fans. “No one is buying apparel…

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