A.I. Fuels a New Era of Product Placement

Product placement, one of the oldest tricks in advertisers’ toolbox, is getting an A.I. makeover. New technology has made it easier to insert digital, realistic-looking versions of soda cans and shampoo onto the tables and walls of videos on YouTube and TikTok. And a growing group of creators and advertisers is grabbing at the chance…

Read More

Is TikTok Over? – The New York Times

It all underscores a fundamental TikTok issue that remains unsolved: There hasn’t yet been an evolution in optimal content form. The narrative styles that will work best in this format haven’t been honed yet, at least not by professionals. For an app that claims a lot of attention, it doesn’t demand much brainpower. That leaves…

Read More